MENOPAUSE
In 2025, 1.1 billion women will be postmenopausal. By 2030, 50% of women will be postmenopausal and 25% geripausal. By 2060, 59.8% of women will be menopausal.
Women over 50 hold $US15 Trillion in spending power. The are currently completely ignored. It is up to newly formed companies to cater to this underserved market.
Forbes 2022